For years the fashion industry faced criticism for using underweight models, but you no longer need to be stick thin to get ahead – with one agency having curves to thank for its success.

Dominating the plus-size scene, or ‘curve’ as they refer to it, Milk Model Management has a growing list of in-demand models that brands are eager to work with, shelling out anything up to £20,000 to secure them for major campaigns.

Former model Anna Shillinglaw, 41, who herself started out as a ‘straight’ model before moving into plus-size, set up the agency eight years ago and places no limit on the size of the models she hires.

That approach has proved extremely successful for her and her most popular clients like Felicity Hayward, 30, Sonny Turner, 20, and Hayley Hasselhoff, 26, who all feature in Channel 5’s Curvy Girls Stripped Bare, a documentary that delves behind the scenes of the booming plus-size modelling industry.

In it they reveal how cultivating their curves has had a direct impact on their earnings – and in some cases how they even wore padding on set to further boost their hips and bottoms. see more